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For Immediate Release

E-Commerce in Your Pocket Recognized by News Media

Katonah, NY, September 1, 2003 - Since Memorial Day that MWSearch has launched a Online Shopping Mart for its members and site visitors, the web site has increased traffic and received many comments and suggestions from the online shoppers and visitors. However, the business transaction rate is by no means like Amazon. The fundamental issue is marketing and for online shopping the marketing requires a unique approach to be cost effective. MWSearch Working with IPO2U.COM as a partner, is applying the Magic Marketing Solution concept to build an online shopper community where online shopping information, experience and benefits will be shared. The Magic Marketing solution is based on value marketing and employs an active CD to present values to users. The Online Shopping Card will bond an online shopper community together. 

The news media has recently recognized the innovative marketing approach. The following business article published by Alex Philippidis, Editor-in-Chief of Westchester Business Journal,

E-Commerce in Your Pocket (Original in WCBJ web site , Archive File , Digital Photo)

features MWSearch's approach of promoting online shopping in an effective way. You may click the link the archive link  to view the article or click its digital photo (use the zoomer in the browser to view) if the direct link to the Business Journal becomes inactive.

There are different ways for merchants to participate in this revolutionary marketing medium, not only cost effective but has persistent long term impact for building customer base. For further information or for participating in this Online Shopping Card to be distributed to impact the year end business and beyond, please contact TLC Information Services, or  IPO2U.COM, Inc., or visit the following web sites

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